Last Updated: 27 November 2025

Welcome to Baron Mercer.
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website baronmercer.co.uk (“the Site”). By accessing or using the Site, you agree to the practices described in this policy.

If you do not agree with any part of this Privacy Policy, please discontinue use of the Site.

1. About This Privacy Policy

This Privacy Policy applies to all visitors, readers, and users of Baron Mercer.
It is designed to comply with major global data protection standards, including:

GDPR (European Union & United Kingdom)

CCPA/CPRA (California)

PIPEDA (Canada)

Privacy Act (Australia)

Other internationally recognized privacy frameworks

Our goal is to be transparent about how information is handled, regardless of where you are located.

2. Information We Collect

We may collect personal and non-personal information when you interact with the Site.

Personal Information (Provided Directly by You)

Name (if voluntarily submitted)

Email address (e.g., via comments or contact forms)

Any information included in comments or messages

Automatically Collected Data

When you use the Site, we may automatically collect:

IP address

Browser type

Device identifiers

Operating system

Pages visited

Referring URLs

Time spent on pages

General location data (not precise GPS)

Cookies & Tracking Technologies

The Site uses cookies and similar technologies to:

Improve user experience

Analyze site performance

Understand visitor behavior

Support advertising and affiliate tracking (if applicable)

You may disable cookies in your browser settings at any time.

3. How We Use Your Information

We process and use collected data for the following purposes:

To operate and maintain the Site

To analyze usage and improve content and user experience

To respond to comments or inquiries

To personalize content

To prevent fraud, abuse, or security threats

To comply with legal obligations

If you contact us or leave a comment, we may retain the information for reference, support, and record-keeping.

4. Legal Basis for Processing (For Global Compliance)

For worldwide transparency, we rely on a combination of legal bases:

Consent: When you submit a comment, form, or enable cookies

Legitimate Interests: Website analytics, security, and performance

Contractual Necessity: When responding to your direct requests

Legal Compliance: When required to comply with applicable laws

5. How We Share Your Information

We do not sell or rent personal data.

However, we may share information with:

Service Providers

Hosting providers

Security and anti-spam tools

Analytics providers (e.g., Google Analytics)

Advertising or affiliate platforms (if used on the site)

Legal Requirements

We may disclose information if required to:

Comply with legal processes

Protect our rights

Enforce policies

Safeguard users or the public

Third-Party Links

Our Site may link to external websites.
We are not responsible for their privacy practices or content.

6. Cookies & Similar Technologies

We use cookies to:

Remember user preferences

Improve website performance

Understand visitor activity

Enable analytics and advertising tools

Visitors may opt out by:

Adjusting browser cookie settings

Using “Do Not Track” tools

Declining analytics or ad cookies (if cookie banner is used)

7. Data Retention

We retain personal information only as long as necessary for:

Operating the Site

Maintaining records

Fulfilling legal obligations

Resolving disputes

Comments and contact form submissions may be stored indefinitely unless removal is requested.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, misuse, or disclosure.
However, no online system is completely secure, and we cannot guarantee absolute protection.

9. International Data Transfers

Information collected may be processed in servers outside your home country, including regions with different data protection laws.

By using the Site, you consent to any such international transfers, provided they include reasonable safeguards.

10. Your Rights

Depending on your location and applicable data protection laws, you may have rights such as:

Access to the data we hold about you

Correction of inaccurate information

Request deletion of your data

Restrict or object to processing

Withdraw consent

Request a copy of your data

To exercise any of these rights, please proceed to the Contact Us page.

11. Children’s Privacy

The Site is not directed at children under 13.
We do not knowingly collect personal information from minors.
If you believe a minor has submitted data, please inform us via the Contact Us page and we will remove it promptly.